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The future of broadcasting

Jeremy Darroch joined Sky as chief financial officer in 2004, becoming CEO in December 2007. Previously, he spent 12 years with Procter & Gamble.

Sky is one the largest media companies in Europe, broadcasting premium live sports and U.S. shows such as "Game of Thrones".

CNBC met with the chief executive to talk about the media sector and competition from the internet.

Speaking with CNBC's Julia Chatterley, Darroch discusses creating content to rival Netflix's "House of Cards", the advantages of broadcast versus online advertising, the importance of sports and how to avoid becoming an old media dinosaur.