As more telecommunications and cable companies become their own digital programmers, AT&T is also ramping up its efforts in over-the-top services.
Fullscreen Media is majority-owned by Otter Media. The company is a venture by AT&T and former News Corp. President Peter Chernin's outfit, The Chernin Group. It launched its digital video subscription service on Tuesday. The multichannel network's offerings range from licensed TV shows and movies aimed at the teen and young adult audience to original programs featuring digital stars, all for $4.99 a month.
"We think it's such a great complement to what we're doing on the traditional paid TV model with DirecTV, and we know that not all consumers are going to watch paid TV," said David Christopher, chief marketing officer of AT&T entertainment and internet services group. "We want to be where consumers want to be. We think the Fullscreen model is interesting and captivating, and gives a platform to young creators."