New Subscription Insider column to provide expertise in SaaS finance and operations

Boston, April 26, 2016 (GLOBE NEWSWIRE) -- Online media business Subscription Insider today announced the launch of the “SaaS Finance and Growth INSIDER Guide,” which will feature exclusive content to help Software-as-a-Service (SaaS) company founders, CEOs, CFOs and marketers tackle impediments to growth in their subscription-based businesses. SaaS operations expert Denice Sakakeeny will write the column. Example topics include “4 Metrics for the Math-Phobic SaaS Founder” and “2 Things That Really Successful SaaS Companies Get Right.”

A sought-after operational consultant to recurring revenue and high-tech companies, Sakakeeny brings nearly 20 years of experience as a finance leader. She guides organizations through the most challenging parts of their life cycles, including early-stage product launches or strategic pivots, establishing U.S. subsidiaries for foreign corporations, effectuating asset sales, making strategic hires, and building out economic models, measurement processes and internal controls to allow CEOs, investors, acquirers and boards to make data-driven decisions with confidence.

Sakakeeny offers particular expertise in corporate finance under U.S. generally accepted accounting principles, revenue operations, business transformation and strategic human resource management. She has held CFO positions at a dozen privately-held software and high tech companies globally, including finance leadership positions at such venture-backed companies as Intronis, Ordermotion (acquired by NetSuite), and HubX (acquired by SynXis), as well as providing global finance leadership to the professional services team at Aspen Technology (AZPN).

“SaaS, cloud and high-tech companies have a unique set of complex problems,” said Sakakeeny. “Success in SaaS hinges on defining the right processes, structures and metrics and using data to maximize growth. I have learned much while helping organizations with recurring revenue solve their growth challenges. I’m excited to share that knowledge with the members of such an esteemed platform and resource as Subscription Insider.”

Kathy Greenler Sexton, CEO and publisher of Subscription Insider, said, “There simply isn’t a recurring revenue challenge too complex for Denice. We’re thrilled to have her on board. She brings an incredibly valuable real-world perspective from which anyone launching, transitioning or growing a recurring revenue business is going to greatly benefit.”

The “SaaS Finance and Growth INSIDER Guide” will offer practical advice in corporate finance, SaaS metrics, funding, accounting, mergers and acquisitions, sales operations, revenue optimization, economic models and more. It is available at For more information on Denice Sakakeeny, visit her website at

About Subscription Insider

Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription-based products and services. Through exclusive news, research and tools (including case studies, trend reports, buyer guides, tutorials and best-practice information), Subscription Insider provides the industry's most authoritative how-to guidance on running subscription businesses more profitably. For more information, please visit or call 800-764-9133.

Kathy Greenler Sexton

Source: Subscription Insider