Apple strengthened its hold on the high-end smartphone market in mainland China in the March quarter, a new report showed, just a day after the tech giant's broader Chinese sales numbers for the period sent investors into a tailspin.
The Nielsen Device Share report, released Thursday, revealed that Apple increased its on-quarter marketshare by 0.94 percent in the three months to the end of March, for smartphones priced 2,000 yuan ($308) and above.
Despite the gains in marketshare in high-end phones in the January to March quarter, Apple had said sales in mainland China fell 11 percent on a reported basis and 7 percent on a constant currency basis.
"Apple's share increase [from January to March] was much lower than Q1 2015, where Apple added more than 2 percent market share," James Gong, vice president of Nielsen China, told CNBC. "Adding less market share translates into lower sales."
Gong added that "this doesn't mean that Apple is not doing well in China, where the iPhone is still the ultimate choice for Chinese premium smartphone consumers."