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Cherokee Wins Prestigious Brand & Lifestyle Licensing Award for 2016

SHERMAN OAKS, Calif., May 03, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of style-focused lifestyle brands, won the prestigious Brand & Lifestyle Licensing Award for excellence in product innovation, brand licensing management and retail execution at the inaugural Brand and Lifestyle Licensing Awards in London, an event that showcases the best of the best in retail and licensing.

Cherokee Global Brands CEO Henry Stupp (third from right) joins Argos team and B&LLA executives




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Awards were unveiled at The Dorchester in London and the event was attended by 350 retailers, licensees, brand owners and representatives. Sponsors included Brand Licensing Europe and worldwide licensing trade association, LIMA.

Cherokee was named Best Children’s Licensed Brand for its Cherokee apparel program with UK-based retailer, Argos. The award recognizes Cherokee’s product design and brand management excellence along with the superior customer experience Argos has created for the brand in the UK and Ireland across all consumer touch-points including catalog, online and in-store.

“This award reaffirms our view that Argos is a wonderful partner to bring the Cherokee brand to UK and Irish consumers,” stated Henry Stupp, CEO of Cherokee Global Brands. “We are honored to share this award with our valued partner. Argos’ flawless execution and understanding of the Cherokee brand continues to support Cherokee’s high-consumer awareness in the UK and Ireland and our partnership fits perfectly with our global strategy and vision for continued growth.”

About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India), Ahold (Czech Republic) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company's dependence on Target for most of the Company's GAAP revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2016, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

Investor Contact: Addo Communications Patricia Nir 310-829-5400 Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi (323) 874-4073

Source: CHEROKEE