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Nathan's Famous Launches “Ticket to Fun” Summer Rewards Program

LISLE, Ill., May 03, 2016 (GLOBE NEWSWIRE) -- Nathan's Famous, the world-famous hot dog company, announced today it has launched "Ticket to Fun," a one-of-a-kind summer rewards program giving consumers the opportunity to enter various sweepstakes, earn merchandise and instantly win fun prizes. The program is the next exciting promotion as the iconic brand celebrates its 100th anniversary throughout the year.





A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c59afd7d-0c43-42e6-b0cf-e88207ea58f6

Fans of Nathan’s Famous are encouraged to visit NathansTicketToFun.com, a virtual Coney Island theme park. Once inside the site, fans can start earning tickets by redeeming codes found inside specially-marked packages of Nathan’s Famous Hot Dogs in supermarkets across the country. Visitors can earn even more rewards by exploring this gamified theme park microsite, rich with amusement-style games, rides and one-of-a-kind experiences authentic to Coney Island, home of the original Nathan’s Famous.

“We are giving fans of Nathan’s Famous an easy and authentic way for them to celebrate our 100th anniversary with us this summer,” Mike Paribello, Sr. Director of Marketing, Smithfield Foods. “The ‘Ticket to Fun’ rewards program is unlike anything we have done in the history of Nathan’s Famous and we’re excited to share this new site and the Coney-Island experience with everyone across the country.”

Upon registering, users will interact with various attractions on the website to earn tickets. Those tickets will add up and fans will have the option of spending the tickets to enter to win unique sweepstakes prize packages including a trip for four to New York City, a race-weekend experience, an ultimate family vacation and more*.

To learn more about “Ticket to Fun” and Nathan’s Famous products, please visit www.nathansfamous.com. Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO PARTICIPANTS OF THE NATHAN'S FAMOUS CONEY ISLAND PROGRAM WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 9/30/16. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit nathanstickettofun.com. Sponsor: Smithfield Packaged Meats Sales Corp., 805 E. Kemper Rd., Cincinnati, OH 45246

About Nathan's Famous
Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.


Contact: Chris Madigan Breaking Limits, LLC (203) 918.1652; cmadigan@breakinglimits.net

Source:Smithfield Foods