You don't have to be a technical genius to make valuable contributions to science.
This is a concept personal genomics entrepreneur Anne Wojcicki has touted in interviews. What is important for a successful scientific venture is finding a way to get ordinary people excited about and interested in science, which is something Wojcicki strives to do with 23andMe, a company she co-founded with Linda Avey and Paul Cusenza to provide genetic testing to consumers.
The company is one of the first, and only, companies to offer genetic profiles directly to consumers, rather than through doctors or researchers. Getting ordinary people interested in genetics — especially interested enough to shell out $199 to give their genetic information to a company — is crucial to the 23andMe's success.