MINNEAPOLIS, May 10, 2016 (GLOBE NEWSWIRE) -- EVINE Live (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), is pleased to announce the selection of Alison Brod Public Relations (ABPR) as its public relations and influencer agency of record. ABPR will work in tandem with EVINE Live to create engaging public relations and marketing campaigns aimed at creating buzz for the company’s proprietary and name brands across all categories. The move to ABPR represents EVINE Live’s efforts to continue to target a broad customer base across all platforms of TV, online and mobile.
“When it comes to growing and building lifestyle brands, Alison Brod PR is the best in the business,” said Nicole Ostoya, Chief Marketing Officer at EVINE Live. “The team at ABPR understands our ability to bring products to life in a way no other medium can. They’re excited – as we are – to introduce the EVINE Live brand to a whole new audience and tell our story through compelling, strategic campaigns. We’re looking forward to embarking on the next journey in our Company’s history and thrilled to have ABPR helping to guide the way.”
Based in New York City, ALISON BROD PUBLIC RELATIONS has clients across the fashion, beauty, lifestyle, entertainment, spirits and restaurant industries. Crain’s New York Business named ALISON BROD PUBLIC RELATIONS one of the best companies to work for in New York City and over 100 media outlets have profiled the agency for their established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns.
“As a marketer, there is nothing more exciting than to partner with an executive team that is unafraid to take chances. EVINE Live’s leadership is incredibly spirited. The potential for compelling products and programs are limitless and we are honored to be their partner,” said Alison Brod.
EVINE Live is available via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.
About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
For more information, please visit www.evine.com.
About ALISON BROD PUBLIC RELATIONS
ALISON BROD PUBLIC RELATIONS is a restaurant & spirits, lifestyle, beauty, fashion and entertainment public relations and marketing agency that specializes in strategic public relations, creative product placement and events since 1995. Their client roster blends luxury and mass brands and includes Mercedes-Benz, L’Oreal Paris and Burger King.
For more information, please visit www.alisonbrodpr.com.
Source:EVINE Live Inc.