×

Global startup accelerator MassChallenge appoints Red Lorry Yellow Lorry as its UK and USA PR partner

LONDON and BOSTON, May 10, 2016 (GLOBE NEWSWIRE) -- MassChallenge, the most startup-friendly accelerator on the planet, has appointed technology PR firm Red Lorry Yellow Lorry as its retained public relations partner in the UK and the US.



With accelerator locations in Boston, the UK, Israel, Mexico and Switzerland, MassChallenge has helped 835 startups raise $1.1 billion in funding, generate over $520 million in revenue and create more than 6,500 direct jobs. Supporting entrepreneurs from any industry, each local program rewards the highest-impact startups through a competition to win a portion of several million dollars in equity-free cash awards. Key alumni include Handy, Flywire, Turo, Pronto and Timelooper.

Run from Red Lorry Yellow Lorry’s offices in London and Boston, the communications campaign will focus on building brand awareness around MassChallenge’s unique approach to innovation. The campaign will also support MassChallenge in recruiting more partners and sponsors, and in driving applications of startups to its acceleration programs.

Diane Perlman, CMO at MassChallenge, said: “As the most startup-friendly accelerator in the world, we need the best partners to realize our vision to support high-impact innovation globally and in each local ecosystem. We chose the lorries not only because of their media and content expertise, but mostly because they understand our vision, share our passion and can play a key, strategic role for our growing network.”

Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “MassChallenge is a vibrant innovation community. It invests huge amounts of time, support and money, bringing entrepreneurial ideas and businesses to life and realizing the dreams of their founders. We’re really looking forward to telling the stories of this unique network, with its startups, entrepreneurs and high-profile partners.”

About Red Lorry Yellow Lorry

Headquartered in London and with offices in Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, content development and customer engagement services to some of the world’s most innovative companies. Its client list features major technology and content providers in the technology industries - including Aspera (IBM), Avid, BBC Studios, eBay, Hogarth, Intralinks, LogMeIn, Monotype, Quantum, Three, Tufin, and Vicon.

The company is listed in PR Week as one of the UK’s top 15 technology PR agencies and is an accredited PRCA member. It runs global campaigns through its offices in Boston, London and Los Angeles and its worldwide Convoy partner agency network. For more information, visit www.rlyl.com.

About MassChallenge

MassChallenge is the most start-up-friendly accelerator on the planet. No equity and not-for-profit, we are obsessed with helping entrepreneurs across any industry. We also reward the highest-impact start-ups through a competition to win a portion of several million dollars in equity-free cash awards. Through our global network of accelerators in Boston, UK, Israel, Switzerland, and Mexico and unrivalled access to our corporate partners, we can have a massive impact - driving growth and creating value the world over. To date our 835 alumni have raised over $1.1 billion in funding, generated over $520 million in revenue and created over 6,500 jobs.

Press contact: Kaleigh Sands Red Lorry Yellow Lorry kaleighs@rlyl.com (617) 237-0922

Source:MassChallenge, Inc.