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Cramer: Disney vs Macy's—the one with staying power

Cramer: Disney vs. Macy's—the one with staying power

Often, staying power can be dramatically underrated by traders, even while it is the lifeblood of long-term investors. Jim Cramer says that in order to make money in an uncertain market, it's best to go with companies that have the ability to go the distance in a market that can change in the blink of an eye.

"There is just one problem. On any given day … we don't know who is really stuck in a downward spiral or who is just pausing while gathering strength; who is being overrun by new forces and who can withstand them, or even adapt to them over time," the "Mad Money" host said.

There were stark differences between two companies Cramer saw on the tape on Wednesday: Disney and Macy's.

If things go extremely well, they might just get back to a better level, but if things go awry? Let's just call them terminated.
Jim Cramer
Mary Altaffer

Disney missed earnings for the first time in five years on Tuesday, putting it in the grip of a bearish discussion on the possible falloff of ESPN, an important revenue stream. This was prompted by a mix of cord cutters: those who don't want to pay up anymore for ESPN and those who can get the information on their smartphone and don't want Sports Center.

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At the same time, Disney's broadcast numbers weren't strong, and it took a $147 million charge from closing its Infinity console games business.

"These are all subpar. I am not making excuses for them. However, I think the negatives here mask a much bigger long-term picture," Cramer said.

Cramer pointed out that Disney did grow its earnings per share 11 percent. Additionally, management is running the company with the long term in mind, not the short term. Disney has acquired enough intellectual property to product a mega-blockbuster movie every quarter, for a long time. There is so much in the pipe at Disney; Cramer thinks it cannot be graded just based on ESPN.

"As much as I like Disney long term, I can't feel the same about Macy's," Cramer said.

Unfortunately, Macy's did not fall into the same category as Disney. When he looked into the future, he found that there pretty much isn't anything sold at Macy's that he couldn't find on Amazon, often for less money.

"If things go extremely well, they might just get back to a better level, but if things go awry? Let's just call them terminated," Cramer said.

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