Elliott Goldsmith owns seven Firehouse Subs today, but back in 2001 he was a 24-year-old working for a telecommunications company in Jacksonville, Florida. His only connection to the brand that specializes in hot sub sandwiches was as a customer.
"I enjoyed eating lunch there and decided to call on the corporate office to try and sell them some internet and telephone service," he recalled. "During that meeting, they ended up selling me on the idea of becoming a franchisee." Goldsmith realized he had a passion for the product, so he decided to research the company. He soon put together a business plan and moved back to his hometown in Greenville, South Carolina, where he opened his first Firehouse Subs in 2002.