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Smithfield Heats Things Up This Grilling Season With “Hog Wild Throwdown” Contest

KANSAS CITY, Mo., May 11, 2016 (GLOBE NEWSWIRE) -- This grilling season, Smithfield invites pork fans nationwide to grill, vote and play for the chance to win one of two new 2016 Ford F-150 XL pickup trucks and take home the title of the Smithfield Hog Wild Throwdown champion. Smithfield encourages barbeque lovers to submit their most original and creative grilled fresh pork recipes using Smithfield ribs, chops, tenderloins and more, for a chance to throw down in front of award-winning celebrity pitmasters Moe Cason and Tuffy Stone and Weber Grillmaster Kevin Kolman. Additionally, fans can vote on their favorite recipes and play the daily instant win games to increase their chance of winning an F-150. Starting today, see if you have what it takes to drive home in the “ultimate pig-rig” at www.SmithfieldThrowdown.com.





A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4efc8b1e-ce1c-4b53-9a04-dd5ec346a419

“We know that people are just as passionate about grilling pork as we are, and we’re excited to give barbecue buffs the opportunity to show off their skills,” said Dedra Berg, senior director of fresh pork marketing for Smithfield. “Whether you are a practiced ‘Pitmaster Pro,’ a burgeoning ‘Backyard Barbecuer,’ or someone who just loves to win, we can’t wait to see our fans go ‘hog wild’ this summer!”

Want to Grill?
Americans have always had a deep love for their backyard barbecue. In fact, a recent survey conducted by Smithfield shows that 89% of people think grilling is a great American pastime and 81% feel that grilling is one of the best parts of the summer1. Smithfield wants to put these ultimate grilling fans to the test by challenging them to submit their tastiest fresh pork recipes. Participants can enter as either a “Pitmaster Pro” or “Backyard Barbecuer” in the following categories:

  • Pick Your Favorite Fresh Pork Cut (Entry Period: May 11 – May 31)
  • Make The Ultimate Ribs (Entry Period: June 15 – July 5)
  • Grill Pork Like a Steak (Entry Period: July 22 – August 11)

Celebrity pitmasters Cason and Stone will choose one “Pitmaster Pro” and one “Backyard Barbecuer” winner per category to go head-to-head at the American Royal in the Kansas City area this fall, where one lucky winner will get to drive home a new 2016 Ford F-150 XL pickup truck, plus $2,000 cash.

Want to Vote?
Those without the grilling skills but looking to get in on the action can vote on their favorite Smithfield Hog Wild Throwdown grilled fresh pork recipe.

Want to Play?
Those looking to win all summer long can play the instant win games for daily prizes including Smithfield, Kingsford and Anheuser-Busch coupons, gift cards, coolers, aprons and more.

For each vote and game played, participants are automatically entered to win $2,000 cash and the ultimate grand prize - a new Ford F-150 XL pickup truck.

To view official contest and sweepstakes rules and for grilling tips and recipe inspiration, visit www.SmithfieldThrowdown.com.

1 The 2016 Summer Grilling Study was conducted by Gongos (www.Gongos.com) for Smithfield among 491 nationally representative U.S. adults ages 18+, between April 20th and April 25th, 2016 using an email invitation and an online survey among Gongos’ proprietary Consumer Village panel. Data has been reviewed and weighed as appropriate to ensure reliable and accurate representation of the U.S. adult population. The margin of error for the study is +/- 3.7%.

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia. From hand-trimmed ribs, loins and bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield's products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com, www.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield. Smithfield is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Media Contacts: Hunter PR for Smithfield Morgan Calef mcalef@hunterpr.com (212) 679-6600 Smithfield Taylor Davis tdavis@smithfield.com (816) 243-2822

Source:Smithfield Foods