The final step: Identifying 50 of America's Star Franchisees
The answers to those nine questions narrowed our list down to 1,700 top-performing franchisees. Choosing a single finalist from each state was extremely challenging. We looked at many different factors.
Only those whose survey responses said they were exceeding financial expectations, had high general overall satisfaction, would absolutely recommend their franchise brand to others and had the utmost respect for their franchisors in terms of their leadership skills as well as honesty and integrity were considered.
With the objective of highlighting the wide array of franchise concepts that exist in the United States — many people equate franchises with food — we identified 50 different top-performing franchise brands.
We started with the smallest state and identified top-performing franchisees who resided there whenever possible at each brand. The smallest states, such as North Dakota, South Dakota, West Virginia and Rhode Island, only had a handful of franchisee finalists, while bigger states, like Florida, had more than 100 finalists. To narrow the finalists down to one per state, preference was given to higher-income earners whenever income data was available. Preference was also given to franchisees who encompass interesting aspects of franchising, including multi-unit franchisees, multibrand franchisees and having been identified by their brands as among the best in their systems.
All of the 2016 America's Star Franchisees are exceeding their financial expectations, but money wasn't the only force behind their electing to become a franchisee. Some did so in order to earn enough to be able to have a lifestyle that enables them to be with family or friends more often, pursue a passion or because careers in other sectors hadn't provided professional satisfaction.
We found that these successful franchisees do have a lot in common. Most had been in franchising for many years. Many have owned multiple businesses or grown their single business to cover a very large service area. Most also work in the business with their spouse or other family members. As with any entrepreneurs, there is no doubt that they all worked very hard to achieve their level of success.
— By Eric Stites, CEO and managing director, Franchise Business Review