Jenny Morrill helped start Move Loot because she was frustrated with how costly and wasteful it was to move from one home to another.
"Move Loot started because furniture moving is a pain," said Morrill, the company's chief marketing officer in addition to being a co-founder.
Sellers list furniture on Move Loot, and the company helps with the marketing and merchandising. Potential buyers are able to browse the marketplace, check out and have their pieces delivered.
"We want to be the fair arbiter between buyer and seller. We want to be the Kelley Blue Book for furniture," she said.
Move Loot also aspires to be a sustainable way of furnishing homes. The Environmental Protection Agency reported that 11.6 million tons of furniture ended up in the municipal waste stream in 2013.