Aside from cheesy song lyrics, bold outfits and pyrotechnics, Eurovision is treasured, albeit sometimes ironically, by many Europeans and international music lovers for how it showcases the continent's cultural identities.
And in 2016, the U.S. has its own personal invitation to the contest's grand final.
Having secured a deal with Viacom's Logo Network, U.S. Eurovision enthusiasts can tune in to Logo this Saturday, May 14, to watch the broadcast live on TV, in all its brightly-colored glory.
But before you experience your first Eurovision, be warned; there's a lot more to this competition than just pop songs. CNBC breaks down the details.