Millionaires should be for Donald Trump. After all, he's one of them, and is the candidate who says he has the business savvy to Make America Great Again. But it looks like millionaires are just like the rest of us.
A new poll of investors with at least one million dollars of investable assets, conducted by Spectrem Group on behalf of CNBC, shows even this group is turned off by the bombastic presumptive frontrunner. He trails Hillary Clinton by 13 points in a general election matchup, and has the lowest support when compared to the fuller field at the time the survey was conducted (the end of March).
Demographics do not explain Trump's weakness. This sample of millionaires is overwhelmingly white and college-educated, and they're disproportionately Republican, male, and older. Yet Clinton wins with men, gets more cross-party appeal than Trump, and bests him among independents.