Vitamins and Supplements Outpace Food in Sales Growth According to GMDC, Nielsen

COLORADO SPRINGS, Colo., May 18, 2016 (GLOBE NEWSWIRE) -- Vitamins and supplements had the largest increase in total store sales over the past two years, according to new data from Nielsen. Convenience and value stores sold the highest dollar amount of vitamins and supplements sales.

The Global Market Development Center shared these insights as it announced the inaugural release of its health, beauty and wellness data collaboration with Nielsen. The sales information gives a detailed look at shoppers’ personal health and wellness purchases in grocery and drug stores, and also looks at sales across all store formats.

“The recovery of sales in nonfood items like vitamins and supplements along with increased consumer spending overall on self-care products was a key reason GMDC wanted to look at HBW data more closely,” said Mark Mechelse, director of research, industry insights and communications at GMDC. “Nonfood HBW items are showing strong signs of once again being highly profitable for retailers.”

Nielsen found among consumers’ top 10 planned online purchases, shampoo/conditioner was first on the list, followed by vitamins and supplements, body wash, deodorant and cosmetics.

The GMDC/Nielsen HBW Hierarchy reports data from more than 91,000 stores and includes approximately 738,000 SKUs while measuring 53 categories.

In collaboration with GMDC, Nielsen recently hosted “What’s Next for Health and Wellness at Retail?”— a webcast featuring Andrew Mandzy of Nielsen, director of strategic insights. The broadcast showcased trends that will have the greatest impact on tomorrow’s merchandising. Watch the archived event at

About Nielsen
Nielsen Holdings plc (NYSE:NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About GMDC
Global Market Development Center (GMDC) energizes members and the marketplace by advancing a culture of Connect-Collaborate-Create-Commerce. As the leading GM and HBW trade association, GMDC is dedicated to serving its ecosystem of more than 600 General Merchandise and Health Beauty Wellness retailers, wholesalers, suppliers and service/solution member companies by enabling consumer-facing innovation and retail reimagined. GMDC's combined member volume represents more than 125,000 retail outlets and more than $500 billion in sales. To learn more, visit

Media Contacts: Todd Smith President, CEO Deane Smith and Partner Genevieve Aronson Director Media Relations, Nielsen

Source: GMDC