Brooklyn, NY , May 19, 2016 (GLOBE NEWSWIRE) -- According to the research study, the rapid rise in the user base of mobile phones and mobile media players has fueled the demand for Bluetooth headsets across the world. Continuous advancement in technologies used in these headsets has also driven this market significantly.
Over the next few years, celebrity brand endorsements are likely to emerge as the leading trend in this market. A number of major Bluetooth headset suppliers are focusing on getting celebrities to promote their products through advertisements and during their events and concerts, states the market report.
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In the report, the global market for Bluetooth headsets has been broadly analyzed on the basis of the product and the region. Based on the product, the market has been classified into Bluetooth mono-headsets and Bluetooth headphones. Bluetooth headphones enjoy a higher demand than the Bluetooth mono-headsets. The trend is anticipated to continue over the coming years, enabling the Bluetooth headphones segment to acquire the leading position in the overall market.
The high average selling price (ASP) associated with these headphones is likely to boost this market significantly in the near future. The increasing demand for microphone-equipped Bluetooth headphones is also expected to influence the market’s growth greatly in the coming years, notes the research study.
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South America, Europe, Africa, the USA, Japan, and China have been identified as the key regional markets for Bluetooth headsets in this report. South America has emerged as the leading consumer of Bluetooth headsets among all the regional markets. Analysts project this market to maintain its position in the coming years on account of the increasing penetration of mobile phones in this region.
The competitive landscape of the global market for Bluetooth headset has also been analyzed in this research report by profiling the key market participants. According to the study, the market is extremely fragmented with a number of local and international players operating in it. Plantronics, Jawbone, Sennheiser, Jabra, Sony, and BlueAnt are the leading players in this market.
Some of the other significant players mentioned in this report are ASTRO Gaming, Audio-Technica,Hooke, Audiofly, Beyerdynamic, AKG Acoustics, House of Marley, Apple, Etymotic Research, Bose, Denon, Bragi, Future Sonics, AIAIAI, Creative Technology, Jays, Grado Labs, JBL, and HiFiMAN.
Related Market Research Reports:
- US Bluetooth Headsets Industry 2015 Market Research Report
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- Global Bluetooth Speakers Industry 2016 Market Research Report
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Source: QY Research Reports