It's been 15 years since Apple opened its first two stores. They became known for their wooden table, white interiors, and long lines on days when a new iPhone went on sale.
But amid a recent slip in iPhone sales and new areas of focus, Apple unveiled a revamped store design on San Francisco's Union Square on Thursday, which is set to open Saturday.
The project was spearheaded by Apple's design chief Jony Ive and Angela Ahrendts, its head of retail who moved over from Burberry in 2013.
"We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs," Ahrendts said in a press release.
To this end, the Cupertino, California-based firm has given its Genius Bar a new look, created an area for live music performances and even created a specific area for business customers. The store is powered by 100 percent renewable energy. Here's a look inside.