Practichem, a North Carolina-based start-up that makes scientific instruments, is giving its employees Tesla Model 3s for one reason, its CEO said Friday.
"The Tesla car is really an inspiring car," Nick DeMarco told CNBC's "Power Lunch." "It's really an inspiring story, and I want our employees to come in every day and touch that steering wheel when they get out of their car and come in and realize they can do that same sort of inspiring things in our industry."
When asked why he didn't just pay his employees more, DeMarco said: "Money isn't as inspirational for us. Everybody has to drive a car, and this is a great benefit for people."
On Thursday, The News & Observer first reported Practichem was leasing this sweet perk for all employees.
Prachticem "has done more with our few people ... than our competitors who have been entrenched forever," DeMarco told the newspaper.
"It doesn't hurt to get publicity when we're trying to hire more people," he added.
Practichem is looking to fill 10 positions, the newspaper said in its report.
The Model 3 is slated to hit the streets next year and is expected to have a starting price of $35,000.