As Jim Cramer tried to determine the valuations for Under Armour, Nike and Foot Locker, he found himself wondering what would happen to the stocks if some of the pro athletes who represent the brands suddenly become losers.
Would Under Armour's stock get hammered if Stephen Curry suddenly doesn't make it to the finals?
If the valuation of a company's stock is determined by whether a team wins or loses in the NBA West finals, then count Cramer out.
"That, in a nutshell, is how I feel right now about the footwear and sports apparel group. I have never seen the cohort in this state of flux, and while opportunities may abound … this group has simply become too hard to reconcile," the "Mad Money" host said.