The battle over college sports is heating up.
Today Under Armour announced a 15-year footwear and apparel deal with the University of California, Los Angeles. At $280 million, it is the largest college-deal in history.
But with the stock under pressure this year--shares are down 8% since January--will the deal's high price benefit the stock? What, if any, long-term effect will the partnership have for shareholders?
On the "Halftime Report" today, the desk debated the potential merits--and pitfalls--of the deal.