Shares of Express fell 8.4 percent Wednesday after the company reported disappointing quarterly results and gave lower full-year guidance.
The apparel and accessories retailer reported first-quarter earnings of 25 cents per share, missing consensus estimates by 2 cents, according to Thomson Reuters. Sales came in at $502.9 million versus consensus expectations of $521.4 million.
Express, which targets 20 to 30-year-old customers, saw a 3 percent decline in comparable sales. E-commerce also fell 1 percent, with sales of $77 million.
The company's 640 retail and outlet stores are in located primarily in high-traffic shopping malls, which have taken a hit this year as consumers continue to shop online.
"From mid-March through the back half of the quarter, traffic declined unexpectedly in each of our channels and impacted our quarterly results," David Kornberg, president and CEO of Express, said in a statement.
Full-year guidance was lowered to $1.41 to $1.54 a share, from $1.56 to $1.71 a share.
"The full year guidance we issued this morning makes clear that we will encounter obstacles along the way, but we believe our 2016 priorities provide a sound road map but navigating with a difficult environment," Kornberg said.
The company is looking to reach its core audience through social media and new partnerships.
This summer, Express is bringing a new "visual" search to its shopping app. Users submit a photo of an item they like, and are then guided to relevant products for sale.
Express also launched a new men's Instagram account, and is "ramping up" its Snapchat presence with a strategic partnership. Karlie Kloss, a super model and Instagram star with 4.7 million Instagram followers, will return to Express later this year as the company's brand ambassador.
The stock closed at $14.68 Wednesday, down from its 52-week high of $21.57. Shares of Express are down more than 15 percent so far this year and more than 13 percent in the last 12 months.