Where else could one turn up Goldman Sachs' Gregg Lemkau talking Chinese M&A, right alongside David Benioff breaking down the logistical challenges of directing "Game of Thrones" in two different countries at the same time?
Try the bank's Twitter handle.
At a time when big banks are slashing expenses in traditional roles, one of the areas many Wall Street firms have staffed up in recent years is within social media divisions. Whether Wall Street firms focus on the consumer, or even if they only cater to elite clients, big banks have sought to fine-tune their real-time public image with a small army of social media staffers. They're multi-lingual and platform-agnostic, even targeting new consumers via SnapChat.
Some banks have growing media teams that would make even a seasoned newspaper executive envious. And that's to say nothing of the following big banks have earned in the years they've participated in the great social experiment.