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Second Blue Nile "Webroom" Opens in New York

SEATTLE, May 27, 2016 (GLOBE NEWSWIRE) -- Leading online jeweler Blue Nile (NASDAQ:NILE) opens the doors of its second Webroom today at The Westchester mall in White Plains, New York. Blue Nile opened its first hybrid on-and-offline shopping experience, known as a “Webroom,” in June 2015, at Roosevelt Field mall in Garden City, New York. Two more Webrooms will open later this summer: one at Tysons Corner Center mall in Fairfax County, Virginia, and one at the Washington Square mall in Portland, Oregon.

The Blue Nile Webroom brings the online shopping experience to life in a physical environment that is unlike anything else in jewelry retail. Consumers are able to view more than 400 styles in person, try on engagement rings, ask questions, and place orders on in-store tablets with the help of non-commissioned consultants, or go home and purchase later at their convenience. Prices at the Webrooms are the same as they are online; up to 40 percent below traditional jewelers.

“We’re learning there are a lot of new customers who are finding us for the first time through the Webroom and that some of our existing customers who love our quality and value still want to see, touch, and feel the ring,” said Blue Nile Chief Merchandising Officer Julie Yoakum.

In February, Blue Nile announced that based on the performance of the first location, up to four more would open this year.

For more information or hi-res photos, please contact:

Amanda Winters
Blue Nile, Inc.
206-336-6737
amanda.winters@bluenile.com

About Blue Nile, Inc. (Nasdaq:NILE)
Blue Nile, Inc. is a leading online jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Source:Blue Nile, Inc.