The popularity of mobile applications may be waning overseas but they remain relevant in India, the CEO of an Indian messaging app provider told CNBC on Tuesday.
Speaking at the sidelines of the RISE 2016, a technology conference in Hong Kong, Kavin Bharti Mittal of messaging platform Hike said in a market such as India, where data usage remained relatively expensive, companies that could combine multiple services into a single app can make a big difference.
"This is very powerful because one more app becomes one more contact in your address book," said Mittal.
Founded in 2012, Hike offers a range of services on its app — users can send messages, share photos, videos and music and have an interactive timeline. Other features include sending stickers, a compact feed of the latest news and a hidden mode to protect privacy.
Mobile app usage has slowed in recent years as users grapple with a plethora of options. Research firm IDC said earlier this month that it expects to see slower growth in both application install volumes and direct revenue over time.