HASBROUCK HEIGHTS, N.J., May 31, 2016 (GLOBE NEWSWIRE) -- Retail TouchPoints (RTP), the industry’s go-to source for retail news, insights and customer engagement best practices, has announced the 2016 Social Media Maven Award winners. In its second year, the Social Media Maven Awards honor the brands and retailers who are effectively using social networks for their customer engagement, marketing and service initiatives.
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A total of 11 brands earned awards in one of five categories, including: Up-And-Coming Social Channels, Specific Social Campaign, Social Influencers & Advocates, Social Customer Service, and Social Monetization. The winning brands span a diverse range of business types, company sizes and annual revenue marks and include restaurants, convenience stores, jewelry brands, online-only brands and more.
The 2016 Social Media Maven Award winners include
(in alphabetical order by company name within each category):
Up-And-Coming Social Channels
- Taco Bell
Specific Social Campaign
- Adore Me
- Craftsman Tools
- Kum & Go
Social Influencers & Advocates
Social Customer Service
“This year was a particularly interesting one in the social media sphere,” said Alicia Fiorletta Esposito, Content Strategist at Retail TouchPoints. “We were impressed and inspired by how many of our mavens took advantage of the newest offerings from well-established social networks like Facebook, Instagram and Pinterest, but also by how many brands have embraced edgier, emerging platforms like Snapchat to drive real results.”
Those interested in learning more can access a complimentary copy of the full Social Media Maven Awards report, which includes a detailed look at the winning brands’ social strategies and outcomes.
About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, special reports, web seminars, exclusive benchmark research, an insightful editorial blog, and a content-rich web site featuring daily news updates and multi-media interviews at www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.
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Source: Retail TouchPoints