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GlobalWebIndex partnership confirms CNBC's position as the Number One business news network in Europe
London. 01 June 2016. CNBC TV and digital properties reach 10.9m adults across Europe each month according to data from GlobalWebIndex, the world's largest study of digital consumers. The figure makes CNBC the number one business news network in Europe, with a monthly reach 16% greater than its nearest rival.
The GlobalWebIndex data is collected across 13 European markets and examines the consumption habits of the top 25% of income earners.
CNBC has agreed a multi-year partnership with GlobalWebIndex which will expand the network's audience insight capability . This will meet client demand for more rigorous audience analysis while enabling the editorial team to optimise the network's content output.
David Evans, Head of Data and Insight at CNBC Catalyst said:
"Our partnership with GlobalWebIndex will help CNBC demonstrate the wide number of ways in which the CNBC audience engages with our best-in-class content. It also underlines our position as the market-leading business news platform around the world."
CNBC will also benefit from the company's GWIQ™ audience analytics solution, linking the dataset to CNBC usage and delivering deep insight regarding Ad Effectiveness and Audience Targeting.
Joe Timson, Group Business Director at GlobalWebIndex said:
"We are delighted to have CNBC International on board as one of our global partners, joining our existing client list of the world's largest media owners and agencies. This partnership is key to the ongoing development of our media offering as we continue to help our clients understand and position their audience in the ever shifting media landscape."
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CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 386 million homes worldwide. CNBC is a division of NBCUniversal.