United Airlines trails its close competitors in customer satisfaction. But CEO Oscar Munoz says the company is making sleep a priority to get business class travelers cozy with the airline again.
"We set out to reinvent the whole business class experience," Munoz told CNBC's "Squawk on the Street" Thursday. "We went back to re-engineer everything we had thought about and made sleep a priority."
The company unveiled its new "United Polaris" business class Thursday and began non-stop flights between San Francisco and Singapore a day earlier. The flight on a Boeing 787 Dreamliner will take about 16 hours and 20 minutes westbound and 15 and a half hours going east. It is the longest trip operated by any U.S.-based carrier.