HASBROUCK HEIGHTS, N.J., June 03, 2016 (GLOBE NEWSWIRE) -- Demand Gen Report today announced the launch of its inaugural issue of ABM In Action. This interactive, digital magazine is designed to help balance the potential of account-based marketing (ABM) with the business realities organizations must consider and prepare for in order to effectively employ it.
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By providing research, insights, analyses, and real-world case studies of early adopters, ABM In Action will showcase success stories and address the challenges faced in implementing new tools and tactics. Each month, the E-zine will include the following sections:
- ABM By The Numbers (the latest research and statistics)
- ABM In Action (case studies)
- By All Accounts (the role of data and account prioritization)
- Segmentation Strategies (the use of insights and interaction synchronization)
- ABM Messaging (content and channels)
- ABM Accounting (measurement)
- ABM Analysis (conversations with top industry analysts)
Delivered in the Uberflip platform, the flipbook-style publication will provide an interactive experience for readers by integrating live links to related resources as well as embedded rich media such as videos and motion graphics.
“There’s no doubt that ABM is a hot topic right now,” said Andrew Gaffney, Editorial Director of Demand Gen Report. “We’re seeing staggering statistics that indicate over 70% of B2B brands are either using or are interested in testing ABM strategies, but we’re also uncovering concerns that all the hype around this discipline is premature. ABM is not a new process, but the technologies and methods now used to implement it are. Since Demand Gen Report has focused on these digital B2B sales and marketing technologies and tactics since its inception, we are in a unique position to share the very relevant expertise of the thought-leaders in our community. We launched ABM In Action to help organizations move beyond the buzz and gain a deeper understanding of their true potential through ABM.”
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
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Source: Demand Gen Report