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IgnitionOne and DialogTech to Co-host Webinar Discussing Automotive Marketing Strategy in a Mobile-First World

NEW YORK, June 03, 2016 (GLOBE NEWSWIRE) -- On Wednesday, June 15, 2016, IgnitionOne and DialogTech will co-host an exclusive webinar that explains mobile’s impact on automotive marketing, diving into mobile-first strategies to generate stronger leads and more conversions.

Shopping for cars used to take place in dealerships. But now consumers are making their car-buying decisions at home, at work, and on-the-go. Currently, smartphones are the most popular device shoppers use to research vehicles and contact dealers, with 4 out of 5 consumers using mobile devices during the shopping process. This shift to mobile is revolutionizing automotive marketing. From new search ad formats to Facebook ad targeting to click-to-call, automotive marketers are adopting new strategies to generate leads, dealership visits, and sales in today’s mobile world.

The webinar, “Automotive Marketing in a Mobile World: New Strategies to Drive Leads and Sales,” features insights from IgnitionOne President Roger Barnette, DialogTech’s Director of Content Marketing, Blair Symes and DialogTech’s Enterprise Business Development Manager, Nate Morissey.

Participants in the webinar will learn how to:

  • Optimize paid search and Facebook advertising to drive sales
  • Use click-to-call to get qualified leads calling your dealerships
  • Attribute leads and optimize performance across digital channels
  • Scale call tracking for the complexity of Tier 1 and Tier 2 websites

“Automotive Marketing in a Mobile World: New Strategies to Drive Leads and Sales,” takes place on Wednesday, June 15 at 1:00 p.m. ET.

Register here to join: http://www.dialogtech.com/expertise/webinar/automotive-marketing-drive-leads-and-sales

About IgnitionOne
IgnitionOne simplifies life for marketers, providing deeper insights and robust targeting of individuals through the use of proprietary engagement scoring and integrated marketing and advertising solutions. The IgnitionOne DMS is a full-featured digital marketing hub which significantly improves performance across all devices and channels. IgnitionOne allows marketers to better understand their customers and activate personalized 1:1 messaging across search, display, social, mobile, email, and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.

IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ ignitionone or visit the blog at: http://www.ignitionone.com/blog.

About DialogTech
DialogTech is the combination of two great companies, Ifbyphone and Mongoose Metrics. We provide the only platform for end-to-end call attribution and conversion essential for data-driven marketers.

DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. As marketers face mounting pressure to drive not only leads but revenue, DialogTech’s platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers.

We serve as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information, please visit http://www.dialogtech.com/.


Contact: Patti Renner IgnitionOne (330) 922-0855 ext. 160 Patti.Renner@IgnitionOne.com

Source: IgnitionOne