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Pro Analysis

Meeks: Socially responsible investing is for real

Heavy surf crashes along the coastal rocks and shoreline near the Piedras Blancas Lighthouse, California.
George Rose | Getty Images
Heavy surf crashes along the coastal rocks and shoreline near the Piedras Blancas Lighthouse, California.

I've seen investment trends, or fads, come and go over my three decades in this business and I have the lashes on my back to prove it. I went from giving autographs to getting death threats in the internet bubble. Today, I'm as skeptical as it gets.

However, I've done enough homework to conclude that socially responsible investing — specifically, sustainable, responsible and impact investing — truly is the real deal.