Facebook is about to get its hands on more livestreaming video content, the kind of video it has been aggressively seeking out for months.
Blizzard Entertainment announced Monday that it will soon implement the social network's livestreaming API into its video games so that people can broadcast their gaming sessions directly to Facebook with the push of a button.
Pretty much anyone can use Facebook's livestreaming API, but this use case is worth mentioning. People like to watch other people play video games, and both Facebook and Blizzard know that. That's why Amazon paid more than $1 billion for Twitch back in 2014, why is televising an eSports league and why startups like Kamcord are valued at more than $100 million.
Now Facebook will be a destination for gaming enthusiasts, and Blizzard will be able to lure gamers who may want to broadcast to Facebook's massive 1.65 billion user audience. This is the first gaming integration of its kind for Facebook, but if this setup goes well, expect more like this down the line.
Blizzard produces games that are popular with livestreaming enthusiasts, like World of Warcraft, and just launched its latest title, Overwatch. The Facebook livestreaming functionality will soon be available for the games Blizzard offers on PC through Battle.net.