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Retailers Charging Towards “Mobile Only” Strategies

BURLINGTON, Mass., June 07, 2016 (GLOBE NEWSWIRE) -- Demandware®, Inc. (NYSE:DWRE), the industry-leading provider of enterprise cloud commerce solutions, today released the 2016 Q1 metrics of its Demandware Shopping Index. The 2015 “year of mobile shopping” trend has continued into 2016, with Demandware predicting that phones will overtake computers as the shopping device of choice by the end of 2017. As a result, retailers should prepare for a mobile-only world by recognizing phones as the primary shopping device and place a more pronounced emphasis on relevance and personalization to reach this growing audience.

The Demandware Shopping Index measures digital commerce growth based on an analysis of the shopping activity of more than 400 million shoppers worldwide. The Index considers shopper frequency, conversion, average order values (AOV) and net change in shoppers.

The Demandware Shopping Index for Q1 2016 reveals that shopping attraction, which measures the change in number of shoppers visiting digital commerce sites, contributed 89% of digital commerce growth for the quarter. Moreover, shopper spend, which measures the change in digital shopper spend by calculating the change in visit frequency, conversion and AOV, contributed 11% to digital growth. The combination of shopper spend and shopping attraction yields the Shopping Index value of 17% digital commerce growth in Q1 2016. High double-digit growth continues, as retailers continue to benefit from additional shoppers in market and increased shopper spend.

Moving towards “Mobile Only”
For the fourth straight quarter, phones drove more than 90% of website visit growth. After declaring 2015 “the year of mobile shopping,” Demandware predicts that mobile phones will overtake computers as the shopping device of choice, with more orders placed on phones than on any other device, by the end of 2017.

This pace of growth is dramatic. Just last year, Demandware platform data showed that phones accounted for approximately one-third of traffic and were even with tablets for order share. Since that time, Demandware platform data reveals that phones are the exclusive source of visit and basket growth, and the source of more than one-half of order growth.

“Today digital is mobile first with phones driving the majority of traffic. As phones begin to dominate actual purchases, retailers must prepare for the next phase of digital commerce, mobile only,” said Rick Kenney, head of consumer insights at Demandware. “With the release of a less expensive iPhone, and multiple varieties of Android devices, retailers can expect continued increases in digital traffic, as well as ever-larger numbers of consumers entering the mobile shopping market.”

To learn more get the full Q1 2016 Demandware Shopping Index here.

About The Demandware Shopping Index
The Demandware Shopping Index measures digital commerce growth and is the product of two key attributes consumers display on sites transacting on the Demandware Commerce Cloud—shopping attraction and shopper spend. The index represents an analysis of same site data over time and incorporates the behavioral data of over 400 million shoppers interacting with those sites. Demandware sourced data from digital commerce sites transacting on the Demandware Commerce Cloud that were live throughout 2015 and 2014. The index and the corresponding set of key digital commerce metrics is published quarterly.

About Demandware
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Demandware Contact: Jay Staunton LEWIS +1 781 418 2474 Demandware@lewispr.com

Source:Demandware Inc.