When was the last time California mattered in a presidential primary? "Probably Bobby Kennedy," said Kip Cassino, executive vice president of research at Borrell Associates, which tracks and consults on media spending.
For decades, the Golden State has been the 800-pound irrelevant gorilla on the West Coast, a place where the primary was an afterthought in the race for the White House. Until Hillary Clinton was named the Democrats' presumptive nominee on Monday night, the potentially close contest between the former secretary of state and Bernie Sanders forced both candidates to start spending money in a state where no one expected much campaigning, especially this early.
Just ahead of Tuesday's primary, both Democratic candidates started running TV ads in California. Clinton even bought radio spots and did local radio interviews.