Las Vegas, Nevada , June 08, 2016 (GLOBE NEWSWIRE) -- EQ Labs, Inc. (“EQ.” or “the Company”) (OTC.BB: EQLB), is thrilled to announce that music and entertainment mogul Timbaland will be performing Saturday, July 2 at The Flamingo Hotel and Casino Go Pool in Las Vegas to promote his new beverage - EQ Labs’ lead product “Last Shot” - in front of nearly 10,000 party goers and fans. The mega event will take place between 3 pm and 5 pm.
“We are ecstatic that Timbaland continues once again to heat up the market rollout of ‘Last Shot’,” says Mo Owens, CEO of EQ Labs. “As our principal spokesperson and equity partner in the market launch, and as a world-class entertainer, his endorsement and ongoing support is profound.”
“To me the idea is more than the drink,” says Timbaland. “’Last Shot’ is doing what you love. It’s inspiring the hearts of others. It’s making your last shot count. It’s making your best shot your last shot.”
“Last Shot” is a canned 8.04 oz, 5 Cal/2 Carb, cranberry-flavored dietary supplement drink with a 3-in-1 ability to energize, hydrate and detoxify, providing hangover protection. The July 2 mega event is an exciting part of a strategic marketing campaign coinciding with the beverage being made available in bars, nightclubs, hotel resorts and golf courses in Las Vegas throughout 2016.
“The Flamingo Hotel and Casino in Las Vegas will be the first hotel in the Caesar’s Entertainment Corporation group of 50 hotel properties to feature “Last Shot”, where it will be branded and sold to around 8,000 party goers and tourists a day,” says Owens. “Our sales with this vendor will increase our revenue tremendously.”
“This beverage continues to gain popularity across all demographics and is rapidly becoming a leader in its category, “ Mr. Owens continues. “I’d like to personally thank Steve Sagan, General Manager of The Flamingo Hotel and Casino Go Pool for helping us develop this mega event and making it possible.”
About EQ Lab, Inc.:
EQ Labs, Inc is a leader in the marketing and development of measured product release devices for the retail market. Its products will be sold through major retail stores, casinos, beverage distribution outlets and chains throughout the US. Leading products include the cold drink beverage “Last Shot” – a canned, 8.04 oz, 5 Cal/2 Carb, cranberry-flavored, dietary supplement with a 3-in-1 ability to energize, hydrate and detoxify, providing hangover protection.
About GO Pool:
The Flamingo Hotel and Casino Go Pool is a 21 and over adult pool featuring ongoing special events, celebrity appearances, contests, go-go dancers, VIP cabanas and rotating resident DJs. With music and mixed drinks among a tropical paradise, GO Pool turns up the summer scene from sizzling to scorching
About The Flamingo Hotel and Casino:
The Flamingo Hotel & Casino in Las Vegas is part of Caesars Entertainment Corporation (formerly Harrah's Entertainment from 1995 to 2010) and is an American gaming corporation based in Paradise, Nevada that owns and operates over 50 casinos and hotels, and seven golf courses under several brands. It is the fourth-largest gaming company in the world, with annual revenues of $8.6 billion (2013). Caesars is a public company, majority-owned by a group of private equity firms led by Apollo Global Management and TPG Capital
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Source:EQ Labs Inc.