Food & Beverage

You could soon order a Domino’s pizza online without a single click

Craving a pizza but unnerved by the complicated ordering process? Just darn lazy? A soon-to-be launched app function could enable you to place an order without a single click.

One of the ten new services announced at Domino's Abacus tech series event in Sydney is the "zero click order" which is expected to be launched in coming months. This service simplifies the order process down to launching the Domino's mobile app which will count down 10 seconds before sending an order for the customer's favorite pizza or previous order.

There are security measures in place for the service so customers don't accidentally order pizzas, such as the choice to lock the app, said Don Meij, group CEO and managing director of Domino's Pizza Enterprises.

Another new service is the "on-time cooking" for pick up customers. With the use of a GPS customer tracker, Domino's will only start making the pizza when the customer is in close proximity to the store. This will help to ensure that customers receive their pizzas fresh.

A Domino's employee preparing a pizza.
Getty Images

"50 to 60 percent of our business is pick-up or carry-out, so we wanted to create a GPS tracking system to try and align the customer with the product," Meij said.

The pizza chain is also planning to cut delivery time down to ten minutes, with the program first expected to roll out in Australia, followed by New Zealand, Japan and Europe. The average delivery time globally is 22 minutes.

A Domino's outlet in Gold Coast, Australia actually managed to clock an average time of 9.49 minutes for pizza deliveries for an entire week, Meij said.

Earlier in March, the company announced the launch of a four-wheeled autonomous delivery vehicle known as Domino's Robotic Unit (DRU) to deliver pizza to customers' doorsteps, but the service is still being trialed.

Domino's isn't the only pizza company to be experimenting with robots.

Yum Brand's Pizza Hut Restaurants Asia had announced a collaboration with MasterCard to deploy Pepper, a robotic waiter, across Asia to take orders and accept digital payments, Pepper is also able to make small talk with customers and even give food recommendations.

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