Fitbit to move higher?

The Halftime Report experts debate the stock.

Is Fitbit gearing up for healthy returns? Wedbush Securities thinks so.

The firm initiating coverage of the fitness wearables company as outperform with an $18 price target.

During trade on Thursday, shares of Fitbit were on pace for their best day in 3-weeks, but still down 50-percent year-to-date.

The "Halftime Report" experts discussed if this trade is fit or failing.

Fitbit is a fad, according to Steve Weiss. "It is commoditized. The Fitbit Blade was a dud, and you want to be a seller here," Weiss argued.

Competition is building in the space, says Pete Najarian. "Near-term, I would be a holder," he said.

Jon Najarian likes the product and the stock. "I like Fitbit, and I love the product. The market has exhausted the sellers here, and it maybe be trying to make a leg up here," he added.

—By CNBC Producer Bree Kelly. Follow her on Twitter @Bree_Kelly