Sutherland Healthcare Introduces SmartHealthChoice, Helping Health Plans Maximize Acquisition and Retention in the Individual Member Market

CLIFTON, N.J., June 09, 2016 (GLOBE NEWSWIRE) -- Sutherland Healthcare Solutions has announced the release of SmartHealthChoiceTM, a customer engagement and analytics solution suite to help health plans more fully engage their individual market customers.

Combining state-of-the-art analytics with Sutherland’s world-class customer lifecycle management capabilities, SmartHealthChoice enables easy development of powerful predictive models in support of member acquisition and retention. This new solution comes at an opportune time as the Affordable Care Act continues to transform the dynamics between health plans and their members through increasing plan options and decreasing year-to-year member loyalty.

“The consumerism trend of healthcare forces health plans to develop new strategies for the direct-to-consumer market,” said Sutherland Healthcare’s Chief Medical Officer and Head of Analytics Dr. Graham Hughes. “To maximize revenue with this business-to-consumer model, plans need to realize that health insurance purchasing behaviors are increasingly emulating the attributes of fast-moving consumer goods markets. SmartHealthChoice is an innovative solution, offering health plans a market-ready, analytics-driven tool to directly engage, acquire, and retain members who are more invested than ever in decisions related to their healthcare coverage options.”

Some benefits of using SmartHealthChoice include:

  • Quickly create retention programs that minimize churn among high value members
  • Leverage leading-edge analytics to anticipate member triggers and plan selection decision points
  • Building member loyalty through a superior customer experience

An additional benefit to using SmartHealthChoice includes its “as-a-service” model, which means health plans can access the solution with no up-front investment or disruption to existing systems or operations.

SmartHealthChoice is the latest analytics-enabled platform from Sutherland, others include SmartHealthConnectTM and SmartLeapTM. Sutherland will showcase SmartHealthChoice at the AHIP Institute 2016 conference. To learn more, please contact us at

About Sutherland Healthcare Solutions
Sutherland Healthcare Solutions is a wholly owned subsidiary of Sutherland Global Services, a global provider of business process and technology management services with more than 38,000 employees and 60 global locations. Headquartered in Clifton, New Jersey, Sutherland Healthcare Solutions is a leading provider of consulting, business process outsourcing (BPO), information technology outsourcing (ITO), and analytics services to the entire healthcare ecosystem. With 5,000 dedicated employees in 15+ global sites, Sutherland delivers customized and scalable solutions including contact center, provider data management, coding, revenue cycle management, healthcare IT, experience consulting, and population and payment solutions. Learn more at

Media Contact: Amy Grazer, Head of Strategic Initiatives and Branding 973-518-3841 or

Source: Sutherland Healthcare Solutions