After months of tough debates, the presidential candidates have finally been whittled down to Hillary Clinton and Donald Trump. And now that the primaries are over, Jim Cramer expects a significant amount of money to be spent in order to attract votes.
"This election has broken records in terms of ad spending, and that was just during the primaries. Now that we are moving into the general, I expect this trend to continue," the "Mad Money" host said.
Regardless of investors' political beliefs, there is no denying that the election season represents a huge windfall for companies selling advertising space. Additionally, the biggest beneficiaries from spending tend to be local television stations, particularly those with a presence in key swing states.
"Presidential election years are a gold mine for companies in the broadcast television business," Cramer said. (Tweet This)
The difference between the primary and general elections is that it is easier to gauge where the candidates will advertise in order to try to win in November. It is also easier to know where the Senate will be advertising as well, so Cramer determined what players are in a position to make the most from political ads.
Cramer pointed to Tegna, E. W. Scripps, Gray Television, Entravision Communications and Nextar Broadcasting Group as the biggest potential election beneficiaries. He analyzed each one to determine the winners.