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Martha Stewart Enters Fast Growing Meal-Kit Delivery Market with Launch of Martha & Marley Spoon

NEW YORK, June 14, 2016 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) and Marley Spoon, Inc. announced today the launch of Martha & Marley Spoon, a meal-kit delivery service featuring Martha Stewart’s award winning recipes and smart cooking techniques. Delivered and designed with simple weeknight cooking in mind, Martha & Marley Spoon provides delicious recipes and pre-portioned seasonal ingredients that reflect Martha’s love for nutritious and creative home cooking.

Martha Stewart launches Martha & Marley Spoon.




A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d88b80d2-f55e-42da-a485-0c60fdf94b83

“Our everyday lives demand better weeknight cooking solutions. Families are busier than ever, and it is incredibly important that everyone has the ability to cook wholesome dinners that can maximize quality time together every night of the week. Martha & Marley Spoon delivers the freshest pre-portioned ingredients from the best purveyors and producers, and excellent recipes with clear easy-to-follow instructions so your meals are delicious, nutritious, and a pleasure to prepare,” said Martha Stewart.

Marley Spoon CEO Fabian Siegel said, “We’re thrilled to be partnering with Martha Stewart and her team. She is a tireless champion of home cooking and a trusted source of lifestyle advice. Martha knows what it takes to create a delicious meal, and we are ecstatic to bring her recipes, along with the quality ingredients needed to cook them, directly to customers’ homes at prices competitive with grocery stores. We can’t imagine a better way of cooking dinner.”

Yehuda Shmidman, CEO of Sequential Brands Group added, “This marks an exciting milestone for the Martha Stewart brand as we expand into one of the fastest growing food categories. At the same time, by activating Martha's archive of thousands of recipes, videos and trusted how-to content we believe we can quickly become a significant player in the meal-kit delivery industry. We see the launch of this pure-play e-commerce business as a new opportunity of growth for Sequential.”

The culinary team at Martha & Marley Spoon is headed by Culinary Director Jennifer Aaronson, former Food & Entertaining Editor for Martha Stewart Living. She brings a vast knowledge of the Martha brand and shares Martha’s passion for healthy and delicious home cooking.

Ingredients
Available for order at www.marleyspoon.com, the meal kits feature Martha Stewart recipes and fresh pre-portioned seasonal ingredients, so there’s never any food waste. Ingredients include meats from Pat LaFrieda, dairy from Vermont Creamery, sausages and cured meats from Brooklyn Cured, condiments from Sparrow Lane, and cheeses from Murray’s Cheese.

Recipes and delivery
Customers can choose what and when they want to cook, and for how many, from a changing weekly menu. Home cooks have the option to select a two-person box (ideal for two adults) or a family box (ideal for two adults and two children, with kid-friendly options) and can easily add additional meals.

Meals can be prepared and cooked in less than 40 minutes; they include smart cooking techniques and easy-to-follow recipes with visuals to guide home cooks through six simple steps.

With no commitment, free deliveries and affordable pricing, Martha & Marley Spoon is designed to be a flexible, time-saving addition to customers’ lives.

For more information about Martha & Marley Spoon, visit www.marleyspoon.com, or download the Marley Spoon app now available on iTunes.

ABOUT MARTHA STEWART
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of over 85 books, and a trusted lifestyle expert and teacher. She hosts the two-time James Beard Award-winning show, Martha Stewart’s Cooking School, as well as the Emmy nominated Martha Bakes, which reaches 1.5 million viewers per weekend and is currently in its seventh season of production. Martha Stewart Living, the magazine she founded 25 years ago, has published more than 11,000 recipes, and MarthaStewart.com includes a recipe database of over 18,000 recipes. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

ABOUT MARLEY SPOON, INC.
Marley Spoon was founded in 2014 by Fabian Siegel and Till Neatby and has since launched operations in seven markets across three continents. Marley Spoon’s US business launched in 2015, with Jennifer Aaronson at the culinary helm. Marley Spoon has received $33 million USD in funding to date, with an additional $44 million USD in media volume.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the lifestyle, fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Media contacts: For Sequential Brands Group: Jaime Cassavechia, (212) 518-4771 x108 jcassavechia@sbg-ny.com For investor relations inquiries: Katherine Nash, (512) 757-2566 knash@sbg-ny.com For Martha & Marley Spoon: Jana Branson, (212) 827-8123 jbranson@marthastewart.com Jo Ferro, (347) 291-5247 jo.ferro@marleyspoon.com

Source:Sequential Brands Group