SALT LAKE CITY, June 14, 2016 (GLOBE NEWSWIRE) -- ZAGG Inc (Nasdaq:ZAGG), a leading global mobile lifestyle company, today announced its continued U.S. market share leadership in two major mobile power accessory categories with the mophie® brand. According to the NPD Group’s Retail Tracking service, mophie led both the Cellphone Battery Case category with 64% dollar share, and the Portable Power Pack category with 20% dollar share in the first quarter of 2016.
The mophie juice pack® battery case line outpaced the nearest competing brand by 47 share points. In the much larger portable power pack category, the mophie powerstation® line had a 7 point lead to its nearest competitor, according to NPD.1 Outstanding design and superior performance have made mophie the strongest brand in the mobile accessories power sector.
“The number one concern for mobile device users is having enough power to get through their day. Today’s consumers are maximizing their mobile experience with power hungry apps and larger content files, which drives an increased need for mophie’s external power solutions,” said Shawn Dougherty, mophie COO and Co-Founder. “Over the past 10 years, mophie has maintained its position as the top mobile power brand by consistently delivering intelligent solutions that are engineered for performance and recognized for style.”
mophie, the #1 selling battery case manufacturer in North America, is a California-based, award-winning designer and manufacturer that empowers the mobile world to do more. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack®, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie has operations in California, Michigan, Netherlands, Hong Kong, and China. mophie products are available in more than 130 countries, and can be found at Apple, Best Buy, Verizon, and T-Mobile stores, as well as Sprint and other leading retailers. Visit http://www.mophie.com and follow us on Facebook, twitter, and Instagram (@mophie).
ZAGG, Invisible Shield, and iFrogz are trademarks of ZAGG Intellectual Property Holding Co., Inc.
mophie juice pack, juice pack, and mophie powerstation are trademarks of mophie inc.
About ZAGG Inc:
ZAGG is a global leader in accessories and technologies that empower mobile lifestyles. Widely acclaimed for product innovation, the Company has a diverse, award-winning portfolio sold under the ZAGG®, mophie®, InvisibleShield®, and iFrogz® brands. The Company’s brands can be found at leading retailers worldwide. ZAGG has operations in the United States, Ireland, Netherlands, and China. For more information, please visit the company’s websites at www.zagg.com and www.mophie.com.
1 Source: The NPD Group/Retail Tracking Service/US/CellPhone&TabletScreenProtection/May2014-April2016/Based on Dollars