But Cazin was no stranger to the idea of organic growth. When the P3 Organics CEO started she was looking to solve a family problem and before she knew it, in May 2012, she had started a profitable business. Cazin told CNBC that she bootstrapped the company with an initial $100 and in the first 18 months the company rang up more than $800,000 in sales.
"Our sales have doubled every year since and we are on track to continue this pace of growth. We have grown a huge community of almost 80,000 loyal fans and received 1,000s of 4 and 5-star online reviews on our website and Amazon," she wrote in an email.
It all started when Cazin researched family owned products and "found a lot of evidence and articles linking the aluminum and parabens in personal care (in deodorant specifically)" to what is "found in the outer quadrant breast tissue" of breast cancer patients.
The issue encouraged her to stop wearing conventional products, so when it was time for her daughter to wear deodorant, Cazin began seeking alternative options. Due to little success, the entrepreneur began to make her own concoctions.
"I went to the stores and I looked at every ingredient that was in the toxic antiperspirants and then in the natural ones and I would just research them one by one," Cazin recalled. After scouring the web for recipes, she would make the deodorant in her kitchen and give away the leftover batches.
"Then they would call me like a month later: 'that stuff was amazing, do you have anymore?' and that's how it kind of organically happened," she said.