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Bang Holdings Provides Positive Mid-Year Business Update and Guidance; Company Ahead of Schedule to Monetize its Digital Media Network

MIAMI BEACH, Fla., June 15, 2016 (GLOBE NEWSWIRE) -- Bang Holdings Corp. (OTCPink:BXNG), a digital advertising company that provides brand management, cannabis related digital content and influencer-based marketing, today announced its mid-2016 business update and revised outlook from its Chairman and Chief Executive Officer Steve Berke.



A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/1fdad584-0703-452a-a36f-116e4fe56ff1

“Dear Fellow Shareholders:

2016 has been a great year so far for Bang Holdings and our wholly owned subsidiary, Bang Digital Media (www.bangdigitalmedia.com).

By June 13, 2016 Bang Digital Media (BDM) had grown its social network of cannabis enthusiasts to more than 800,000, while, in the past month, content created by BDM was viewed more than 30 million times.

We plan to ramp up BDM’s growth of both its social network and content views – which represent the Company’s pre-revenue key performance indicator (KPI). Medicinal and/or recreational marijuana initiatives are expected to pass in several states this November, therefore Bang expects to see dramatic growth in the fourth quarter of this year.

Bang Digital Media Monetization Ahead of Schedule

Bang had planned on monetizing BDM's viewership by mid-2017 through advertising, sponsorship, and custom digital campaigns. However, due to the substantial media buzz since our official launch in April, interest in our services from quality consumer brands has now pushed up the timeline to early 2017. Well ahead of schedule, we are near to closing initial agreements with clients interested in BDM designing and executing their digital and influencer-based, marketing campaigns.

One is a cutting-edge fashion retailer preparing to launch a powerful and far-reaching online marketing campaign targeting its chosen demographic of accessory-obsessed millenials. The other is a provider of high-end gear for audiophiles whose technology has a unique selling point that BDM will capitalize on to highlight the emergence of a serious competitor to Beats by Dre, considered by many to be one of the industry’s leaders, particularly following its acquisition by Apple for approximately $3 billion.

Both brands, although not cannabis related, are forward looking and interested in reaching BDM’s core demographic audience of cannabis enthusiasts as one component of a highly targeted marketing plan. This speaks to the practically limitless potential and scalability of our business model.

Company in Development of First Digital Social Influencer

BDM is moving forward with advances in digital technology marketing applications. We are currently in the development of the first genuine DSI (Digital Social influencer). DSI’s can work as original characters, mascots or spokespersons for a product. Alternatively, they can be used to enhance the online presence of a celebrity influencer.

Managing a robust brand on social media can be extremely time-consuming. Moving into the world of artificial intelligence (A.I.) directly aids social media managers by allowing the DSI to converse directly with consumers on their client's behalf, 24/7.

Due to their virtually unlimited potential, DSI’s are fun and inspirational, and easy for brands to work with -- ultimately, there are no A.I. divas.

BDM expects to go public with its first DSI in the third quarter of 2016, and believe we will be the first company to bring this service and technology to market.

Forbes.com Recognizes Bang Digital Media

We are also pleased to report to you that the closer we get to monetization, the increasing amount of media coverage we receive from the media and global financial firms. Just last week, Forbes published a positive story on our Company (Source: Forbes Story Featuring Bang Digital Media).

As the Forbes reporter astutely said, “If it ever gets federally legalized, expect big dollars to flow to ad spending and these early marketing companies will be ready.” I couldn’t have said it better, and I firmly believe BDM and its shareholders will be the leader amongst the early movers looking to capitalize on the need for cannabis companies to advertise their goods and services to consumers in a multi-billion dollar and rapidly growing industry.

Relocating to the Epicenter of Ganjapreneurialism

Finally, although maintaining our South Florida office, Bang Digital Media will relocate its headquarters to Denver, Colorado next month. This move has been a year in the making as BDM decided it is advantageous to be located in the epicenter of U.S. cannabusiness.

To summarize, Team Bang is excited by our progress so far this year, and looks forward to accelerating our growth and expansion in the months ahead. If you would like to be kept updated on our exciting growth story, please contact Phillip Sugarman at our investor relations firm at 818-280-6800 or via email at psugarman@irpartnersinc.com."

Sincerely,

/s/

Steve Berke,
Chairman and CEO

About Bang Holdings Corporation

Bang Holdings Corporation (OTCPink:BXNG), through its subsidiary Bang Digital Media, provides brand management, cannabis related digital content and influencer-based marketing. While major media providers restrict online marijuana advertising, Bang Holdings’ marketing networks allow companies to directly reach cannabis enthusiasts. Since launching its digital channel 4TwentyToday across multiple digital platforms in 2014, Bang Digital Media’s network has grown to more than 800,000 engaged enthusiasts and has generated hundreds of millions of content views. Bang’s expanded network of marijuana-friendly social influencers reaches an additional 11.7 million potential customers. For more information, please visit www.bangholdings.com.

Forward-looking Statements
Certain matters discussed in this press release may contain statements, estimates and projections that involve risks and uncertainties in Bang Holdings Corporation’s business that may cause actual results to differ materially from those anticipated by the statements made herein. Such statements, estimates and projections constitute forward-looking statements within the meaning of the federal securities laws. Bang Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements. No representations or warranties are made as to the accuracy of such forward-looking statements or whether any of the projections included herein will be realized.

Investor/Media Contact: Phillip Sugarman, Vice President, Investor Relations Phone: 818-280-6800 psugarman@irpartnersinc.com Company Contact: Lee Molloy Phone: 786-499-6134 lee@bangholdings.com

Source:Bang Holdings Corp.