The U.S. Open tees off in Oakmont, Pennsylvania, this week. The purse for the tournament is $10 million, but in terms of income, it barely matters who wins the 116th playing of the championship.
That's because less than 30 percent of the total income earned by the PGA's top 50 players came from playing golf last year, according to data from Golf Digest, which tracks earnings on and off the course. Thirty-three of the those 50 earners made more money off the course.
Look at Tiger Woods, for example. The man who made golf cool — and profitable — earned just $550,000 playing the game in 2015, and $48 million on endorsement deals off the course. Amazingly, Woods isn't at the top of the list in terms of total earners. For the first time in the 13 years Golf Digest has collected the data, Woods dropped to the third spot, behind Phil Mickelson and 22-year-old Jordan Spieth.