Whether you love it or hate it, effectively using social media can be a good business move, according to one supermodel.
"If you're smart and savvy and want to grow your business, I think you are going to use social media the right way," Canadian model Coco Rocha told CNBC on Thursday.
While it can be fun, it takes a lot of work, Rocha said.
"I am a brand; my modeling career is a brand in itself," she said, explaining that social media is a business in itself that supports her brand.
Rocha told CNBC that she and her husband manage 13 social media platforms, a task that can take up their entire days. In essence, uploading constant content is her secret to staying on top of social media.
"My husband can work on it pretty much every hour, as long as we have something to post," said the Co+Co fashion label owner.
Still, the job is not only limited to posting, the entrepreneur told CNBC. The duo is also attentive to how followers respond to postings, she said.
"We want to make sure that whatever I'm saying or doing, that they don't feel that I'm overselling," she said.
Many online influencers have reportedly cashed in big time by leveraging their social media platforms, and Rocha said using social media isn't that different from what she was doing in her modeling career before she had an online presence.
"I would model products for a paycheck," she said. "So this is kind of like a new way of being able to do the same sort of thing. But now I get to own my content and also be able to say what I will do specifically."
Rocha, who currently has 1.5 million followers on and 1.1 million on Instagram, thinks that authenticity is pivotal for a successful online presence.
"I think that the one reason why Snapchat is working these days is because people know that it's you," she said. "In the end, it has to be you."