In the world of male grooming, beards are still very much a thing — but don't tell that to the companies thriving in online razor sales.
On the internet, electronic tributes to beards are a testament to how the trend for hirsute men remains strong, shown by the proliferating number of grooming companies that cater to them.
Conversely, razors are also holding up, with men appearing to flock to lower-cost upstarts that are posing a stiff challenge to big brands like Gillette and Schick. Market research company Euromonitor International considers online sales of men's shaving products the hottest story in men's grooming. Last year, the U.S. saw a whopping $342 million in internet sales of male shaving products, the firm recently reported.
Among the smaller razor brands that have cropped up recently, Bevel is considered among the fastest growing: it saw explosive sales growth of about 103 percent over the last year, data from research firm Slice Intelligence show.
And whether men are choosing to go hairy or clean shaven, the chief executive of Bevel's parent company isn't sweating the pressure — in part because of the population his product targets.