As prices on the secondary market soar, two new companies are hoping to change the way you buy sports tickets. GameHedge is guaranteeing you a good game and ShooWin offers options to ensure the most loyal fans aren't priced out when it comes playoff time.
To understand the need for this, one must look at the current state of the ticket market. The secondary market, which is based on a model of supply and demand, has created a market where tickets to the most sought-after games are sometimes double and even more than triple than the face value of the ticket. According to Northcoast Research, the ticket resale market has grown to $7 billion to $8 billion industry.
Fans are shelling out hundreds, even thousands to see top games. For example, the average ticket on the secondary market to see the Golden State Warriors vs. Cleveland Cavs in the NBA Finals are averaging $862 to more than $1,100, according to secondary sites TiqIQ and StubHub.
"The secondary market is pretty dynamic," said John Healy, a senior analyst at Northcoast. "It creates a situation where a single person isn't going to go to a lot of games."