Doorbells with wireless (Wi-Fi) cameras, thermostats that are controlled remotely, and ovens that can cook a meal perfectly: All are attributes of smart home technology that aims to make life safer, efficient and easier.
As the market for such tech booms, nearly half of Americans own smart home technology, or at least plan to invest in it this year according to real estate firm Coldwell Banker.
Major tech companies are leading the advances: Amazon's Echo is a smart speaker that connects to Wi-Fi enabled devices in your home. In May, Google announced its entry into the voice activated home device market with its product Google Home.
This past week, Apple announced it will release a new app called "Home," in which users will be able to use one app to control their Apple Homekit compatible devices.
Now, technology is expanding into new areas. Tech start-up Innit focuses on food in your kitchen. Sam Kass, who recently joined the company's team after serving as the White House chef and senior nutrition policy advisor under President Obama, explained why he believes there's a market for Innit.
"Right now cooking is too hard, its stressful, it takes too much time [and] we're worried it's not going to turn out well," Kass told CNBC's "On the Money" in an interview, articulating the concerns of reluctant domestic cooks. "We've seen people cook less and less over many, many years."