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Netflix adds new social media-friendly icon to its branding

Netflix new logo, N
Source: Netflix Facebook

Netflix has a new look.

The streaming media giant updated its social media profile picture Monday with a new icon that is more minimal, featuring just a red, upper case "N." However, the company told CNBC that this is not a formal logo change.

"We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future," a spokeswoman for the company told CNBC via email.

Netflix has been reiterating as much to its followers on Twitter:

— CNBC's Jim Forkin contributed to this report.